Outshine incumbents
(and win their customers)

Trust beats technology. PR and content marketing help you make an airtight case for your brand before your sales team ever makes contact.

That’s essential in a world where 70% of the B2B buying journey happens before a buyer talks to a salesperson.

For startups, the secret to success is investing in trust-building efforts in parallel to the tech.

Build trust with VCs long before you pitch

VCs are like customers: they want to pick a winner. One sign that’s you? Your pitch isn’t the first time they hear about you.

The more a VC knows about you before you ask for money, the better. Make it happen via SME bylines, milestone announcements, testimonials, and active socials.

In a crowded field, these signals add a layer of trust that no amount of financial projections can compete with.

Become a résumé-defining company

Build your reputation right, and you can be the kind of startup whose employees brag about their hire number and the kind that workers long to have on their résumé.

Get there by applying for “great workplaces” awards, showcasing your team’s innovative problem solving, and positioning employees as thought leaders.

Eventually, you create a virtuous loop: as you attract top talent, more top performers want to join.

Become
inevitable

When you’re running a startup, a lot can go wrong – and just as much can go right. Comms can help you seem inevitable in a way that becomes a self-fulfilling prophecy. Build trust at every turn, and everything else gets easier.