Trust-Building PR and Content Marketing for B2B Technology
Trust Beats Technology
You may have the best technology, but if you’re not trusted, it doesn’t matter. Propllr programs help you build trust so you can close sales faster, hire better talent, and speed up funding.
Propllr’s trust-building communications framework focuses on increasing your credibility, establishing your authority, spotlighting your network, and demonstrating your momentum.
Increase Credibility
Case studies. Awards. Profiles. Features. Proof that your product works and your company is built to last.
Establish Authority
Thought leadership. Timely commentary. Original points of view. Evidence that your people know their industry and have unique points of view based on their lived experience.
Show Your Network
Customers. Partners. Advisors. Investors. Let the company you keep be a testament to the quality of your work.
Demonstrate Momentum
Company news. Milestones. Awards. Research. A steady drumbeat of updates conveys the message.
How Trust Helps You Grow
1. Close More Sales, Faster and Easier
A key outcome of building trust through comms: shortening your sales cycle. This happened with a SaaS client. Their CEO was at a trade show, and for the first time, she realized she didn’t have to explain the company’s value prop to prospects. She returned and went straight to her head of marketing.
“Everyone knows us,” she said.
From then on, sales conversations were easier. Instead of explaining what their platform did, sales reps were able to start with specific applications, integration capabilities, and timelines.
2. Attract and Retain Top Talent
The best talent wants to work with winners, and our trust-building services put you in the leadership position. With Propllr on your side, candidates considering a career with you will be excited by what they see: an award-winning business, industry-leading products and services, a thriving team of industry experts, an amazing network of customers and partners, and incredible momentum.
See the case study
3. Get Investors Calling You
Strategically placed news stories and thought leadership give you two key advantages when raising money.
With PR wins, you get third-party validation for your business. If you’re getting coverage, you’ve passed the test of at least one person who knows your industry – the reporter or editor. This boosts your credibility and suggests leadership.
With expert content, investors can familiarize themselves with your ideas and see the depth you bring to an industry challenge.
See the case studyCase Studies: See How Trust Can Change the Game in B2B Tech
At any given moment, only about five percent of B2B buyers are actively shopping for services. That means the biggest opportunity for B2B technology companies is to continually build trust with the other 95 percent of the market. Then, when they’re ready to buy, they’ve already identified you as the trusted leader in the space.
Land Investors, Partners, and Customers Years Before Your Product Is Live: Our Work with NanoGraf
Helping a Challenger Brand Compete with the Heavyweights: Our Work with Insureon: Our Work with Insureon
Grow Authority by Getting in the Right Conversations in Top-Tier Media: Our Work with Deft
Deep Industry Expertise
Your business is a good fit for Propllr’s approach if you sell to enterprise clients and have a long sales cycle. Bonus points if your technology is complex or extremely niche. If other PR or content marketing agencies have let you down, we’d love to show you what’s possible.
Beyond those parameters, we’ve helped businesses in the following industries build trust with customers, investors, partners, and employees:
AgTech
AI & Machine
Learning
Autonomous
Systems
Digital Health
E-commerce
Technology
FinTech
HRTech
InsurTech
Real Estate Tech
Sustainability &
Climate Tech
IT Consulting &
MSSPs
More from Our Blog
This blog explores how strategic communications can help B2B tech companies build and sustain trust with clients,
partners, and stakeholders.
How to Work with Us
Depending on your goals and team, we can plug in to your existing efforts in several ways…
Contact us1. One Integrated Program: PR and Content, Working Together
It’s not a PR program or a content program. It’s a comprehensive, integrated communications program featuring thought leadership, company profiles, case studies, media coverage, awards, speaking opportunities, blog posts, ebooks, social media posts, and more.
2. Pick One: PR or Content Marketing
Built for companies that are ready to establish themselves as industry leaders and already have an internal team handling either PR or content marketing.
3. Start Small: A Short-term PR and Content Marketing Project
You’re about to close a round of funding. You’ve got a new product coming out. You have a major research report to announce before a big conference.
A short-term project can help you achieve a short-term goal while also setting the stage for ongoing efforts, whether you want to manage them in house or with us at a later date.
We Know B2B Technology
Ready to connect?
Ready to get on the radar of your future customers, investors, partners, and employees? Send us a message – we’ll be in touch shortly.
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