Build Trust with B2B Public Relations

When most people think of PR they think of “buzz.” But when it comes to PR for B2B technology, Trust Beats Buzz. So our PR programs are built with trust in mind.

Trust is even more important when you’re a challenger brand with a never-before-available product or service, when you’re going up against dominant competitors, or when you’re selling into a conservative, risk-averse market.

We apply our trust-building framework to all of our PR programs:

Credibility

Proving you’re the right choice with profiles of your business, features highlighting your leadership, awards (for your business, people, and products), and more.

Authority

Demonstrating your expertise and thought leadership through ghostwritten contributed articles, speaking opportunities, podcast interviews, and more.

Network

Boosting your reputation by showing your connections with amazing clients and influencers in your space.

Momentum

Winning you a wave of media placements and establishing a drum beat of company news and milestones.

CEO, Oculii
Steven Hong
"It was great to work with the Propllr team on shaping and crafting the narrative around our business. They were valuable thought partners."

No news? No product? No problem. Use PR to land investors, partners, and customers years before your product is live

See the case study

Use PR to Help Your B2B Tech Company Seem Bigger Than It Is: Our Work with KPA

See the case study

At Last. An Honest Approach to Measuring PR Success

We recommend measuring the impact of your PR program in three ways: causation, correlation, and utilization. Not all are easy to track, but we’ll partner up and do what we can so you can see how our work delivers.

Causation

An article runs with a link to your website > traffic comes from that article > that traffic turns into business. A prospective investor reaches out after reading a profile article. A potential customer becomes an actual customer after hearing your CEO on a podcast.

Correlation

Following the start of your PR program, what changes did you see in your business? Did your sales cycle shrink? Did you start getting more qualified candidates applying for job openings? Did organic or direct traffic to your site improve? Did you start receiving inbound interest from media outlets or associations? Did SEO improve?

Utilization

This is the one you have the most control over. After an article runs, does your sales team use it as an excuse to reach out to cold leads? Do you post about it on LinkedIn? Do you promote that post? Do you promote it in your newsletter? Do you use PR wins to attract top talent?

What really matters, though, is what matters to you. At the start of your program, we’ll align on what’s important and focus our efforts – and measurement – there.

President, Nexer Group
Todd Johnson
"Propllr generates results! They set aggressive goals for themselves, and they exceed them."

The 3 Most Common Questions
We Get

1. How are your media relationships in our industry?

One of the first questions we hear from potential clients is about our relationships in the media. We’re happy to share our great track record working with hundreds (thousands?) of reporters, but in today’s media environment, success is way more than who you know. More important is our commitment to your business, our knowledge of your space, and our ability to tell a good story.

That’s where we shine. We’re curious, eager learners. We soak up information fast and spin it into attention-grabbing narratives.

Partner, Drive Capital
Nils Root
"The Propllr team understands the landscape and voice of modern media better than any agency I've worked with."

2. How long until we see results?

We can’t promise instant results, but we’re confident they’ll come faster than you’ll find with other agencies. What we can commit to is urgency and an ongoing bias toward action for the duration of your program. Within the first weeks of program kickoff, outreach is underway.

3. I’m not sure we’re ready for PR. Any advice?

Every B2B tech startup should be doing PR, but you’re right: not every company is ready to pay for it. Maybe there’s not enough budget. Maybe there’s no one with the time to manage the PR firm relationship. Maybe you’re still trying to nail product-market fit. Whatever your current thinking, reach out and let’s talk – maybe we can design a program that works for your current situation.

In the meantime, check out our guide on DIY PR for startups. It outlines activities you can start doing today to build trust for your company.

CEO, Beam Benefits
Alex “Fro” Fromeyer
"I love EVERYONE I have worked with at Propllr and think you have a terrific team."

Grow Authority by Getting in the Right Conversations in Top-Tier Media: Our Work with Deft

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Build Credibility with a New Audience Through PR: Our Work with Total Expert

See the case study

Ready to kick your growth into gear?

Send us a note and we’ll get it touch.

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